Who will buy my hand-knitted sweaters?!” is how Delhi-based Asha Puri dismissed her granddaughter, Kritika Sondhi, when she suggested starting their venture, ‘With Love From Granny’ (WLFG) in 2017. Although 75-year-old Asha has been knitting sweaters, mufflers, scarves, and more for the last 50 years, she was unsure about her skills. She didn’t believe people would purchase the disappearing art of hand-knitted items in a world full of machine-made mass-produced goods. That was three years ago, and today the company bags at least 100 orders every month. Not just that, the duo is generating employment for 16 people, half of whom are seniors, just like Asha.“Though the venture was materialised in 2017 it picked up only after the nationwide lockdown. At this age, I had certainly not anticipated that my hobby would turn into a full-fledged startup, that too, during an unprecedented time like this. Kritika is the force behind bringing back knitted clothes in vogue,” Asha tells The Better India. Kritika started the company after she found solace in knitting a few years ago. This was around the same time when the 28-year-old was going through a rough patch, and as a means to cope up, she learnt knitting from Asha.