Source: Me Next Magazine-Rajasthan Patrika (24-Aug-2019)
Anita Dongre is an Indian fashion designer and is the founder of House of Anita Dongre, an Indian fashion house. She was born and raised in Mumbai, Maharashtra, India. Her designs are available under four distinct brands, which are AND (Western wear), Global Desi (ethnic wear), Anita Dongre (bridal, couture prêt, menswear), and Anita Dongre Grassroot (organic clothes). Along with couture brands, she launched her jewelry brand Anita Dongre Pink City, which also features under House of Anita Dongre.In the year 2015, And Designs India Limited re-branded itself as House of Anita Dongre in line with global fashion houses. All of Dongre’s portfolio of brands furnish under this name.
House of Anita Dongre currently shelters AND (western wear), Global Desi (boho-chic brand inspired by the folk tales of India), and her signature label ANITA DONGRE. She has recently introduced Anita Dongre Grassroot to her fashion house, which is a sustainable and eco-conscious luxury pret label paying tribute to the handcrafted traditions of India. She is also the founder of Pink City, a handcrafted jadau fine jewelry brand.
Dongre’s brother and sister handle the operations of the business, while she focuses on the design front. She features as the Chief Creative Officer of the company and designs clothes for both Bollywood celebrities and royalties. Dongre is a vegan activist and a member of the animal rights organization People for the Ethical Treatment of Animals (PETA). All her products are cruelty-free, namely, she does not use any leather or cashmere in any of them at House of Anita Dongre.
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