Source: Me Next Magazine-Rajasthan Patrika (29-Dec-2018)
Indian users comprise about 30% of the total volume of the global feature phone market, making it the second largest in the specified field. In 2015, India had 720 million mobile phone users, out of which 320 million were rural mobile phone users. This estimate also included 50 million Smartphone users with access to internet. According to ‘The Rising Connected Consumer in Rural India’, a study by the Boston Consulting Group, this share of rural India will jump to 48% by 2020 . Steps taken by the Indian government recently may make this happen sooner than predicted. Digital India, launched in 2015 by Indian Prime Minister Narendra Modi, aims towards the promotion of digital literacy and creation of digital infrastructure for empowering rural communities. Considering that 58% of rural households depend on agriculture as one of their most eminent source of livelihood, the role of Digital Agriculture needs to be considered within Digital India.
Kisan Suvidha App
Launched by the PM Narendra Modi in 2016 to work towards empowerment of farmers and development of villages, the app design is neat and offers a user-friendly interface.It provides information on current weather and also the forecast for the next five days, market prices of commodities/crops in the nearest town, knowledge on fertilizers, seeds, machinery etc. The option to to use the app in different languages makes it more widely accessible.
‘Kheti-Badi’ (खेती–बाड़ी) is a social initiative App. It aims to promote and support ‘Organic Farming’ and provide important information/issues related to farmers in India. Agriculture today is heavily dependent on genetically modified seeds, chemical pesticides and fertilizers.this app helps farmers to switch their chemical farming into organic farming. However, this app is currently only available in four languages(Hindi, English, Marathi and Gujarati).
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