Allen Career Institute
1st Part of Case Study
Although touted and hyped in India as the highest mass produced car in the world, the project failed miserably due one single factor, “the positioning of the product” as the “Cheapest Car”. After watching this video, Dr. Bindra emphasises upon the learning from this video as takeaways in your professional lives to avoid similar pitfalls in your business and how to avoid them.
2nd Part of Case Study
In the 2nd Part of this case study Video, Dr. Bindra investigates in detail the reasons, causes and factors responsible for the downfall and decline of TATA NANO project. He demonstrates and illustrates with poignant examples from the “What had actually happened” through the 4 quadrants of “Relational Value” “ Emotional Value” Financial value” and “Performance Value”. He discusses in detail the value proposition, wrong positioning and the failure to create aspirational value of TATA NANO
