Vidya Iyer, better known by her stage name Vidya Vox, is an American YouTuber and singer. She was born in Palakkad and immigrated with her family to the USA at the age of eight years. Her music is a mix of Western pop, electronic dance music, and Indian classical music. Since beginning her channel in April 2015, her videos have received over 490 million views, and her channel has accumulated over 4.9 million subscribers. Her mashup of Major Lazer’s Lean On with a Punjabi folk song has 35 million views and “Be Free (Pallivaalu Bhadravattakam)” has 100 Million views on YouTube as of October 2018.
Vidya Iyer regularly sings in a band organized by Shankar Tucker. She has performed in various locations around the world, including the White House, National Centre for the Performing Arts (India), and Webster Hall. She has also performed at Festivals Des Artes in Reunion Island, INK Women, Suriname, Dubai and the Meru Concert Series in the Netherlands.
Her most popular mashup was “Closer / Kabira”, which clocked in over 55 million views in 7 months. One of her mashups is “Lean On” and “Jind Mahi”, for which she had a collaboration with several other musicians, including Ricky Jatt, Raashi Kulkarni, and Roginder “Violinder” Momi. She released “Kuttanadan Punjayile”, a famous Kerala boat song, as a fusion along with an English song written by Shankar Tucker and herself, which was shot in Kerala with Mohiniyattam performed by Sreenidhi and Sreedevi. In 2016, she released her EP, Kuthu Fire, which was produced by Shankar Tucker, and co-written by Shankar Tucker and Vidya Iyer.
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