Course: Post Graduate Diploma in Management – Communications (PGDM-C)
MICA’s flagship Post-Graduate Diploma in Management – Communications (PGDM-C) grooms business leaders with a focus on creative thinking, consumer-centricity, communication, and community outreach. The PGDM-C, equivalent to an MBA, has evolved into one of the premier programmes in the country. It is endorsed by 100 percent campus placements with the best corporate houses in India and abroad.
MICA’s stringent selection norms coupled with the rigor of the curriculum ensures a highly committed, creatively and innovatively anchored, professionally-oriented manager, who is skilled in the practice of strategic marketing and communication for the industry and the society. This programme is approved by the All India Council for Technical Education (AICTE) since 1995 and the Association of Indian University (AIU), which equates it with an MBA degree. MICA compares favorably with the top B-Schools and top MBA colleges in India. It is, of course, considered to be the premier institute in Strategic Marketing and Communication.
Institute: MICA (Mudra Institute of Communications, Ahmedabad)
Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution, offers a wide range of academic programmes including three residential programs: the Post Graduate Diploma in Management-Communications (PGDM-C), Crafting Creative Communication (CCC) and Fellow Programme in Management-Communications (FPM-C).
MICA’s spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital and other related businesses. Click here to know more