Source: Dainik Bhaskar- Bhaskar Lakshya (20-Nov-2017)

Public Relations: Scope and Career Opportunities

Course: Public Relations

Key Institutes

Indian Institute of Mass Communication

Mass Communication has emerged as a major area of interest and has immensely contributed to the development & empowerment of society. As an academic discipline, it has rapidly acquired importance and become a major attraction for students.IIMC considers communication as an imperative for development and is committed to serving society by providing world-class teaching, training and research, thus preparing students to take on the challenges of a highly competitive world. IIMC training programmes have been tailored to meet the needs of developing countries and this is what makes IIMC different from other centres of mass communication training in this country and elsewhere. This also gives a different identity and character to our alumni.IIMC enjoys pride of place in mass communication education, training, and research. This is also reflected in various evaluation studies undertaken by media and professional bodies year after year inaugurated on August 17, 1965, by the then Minister for Information and Broadcasting, Smt. Indira Gandhi, the Indian Institute of Mass Communication (IIMC) started with a small staff, including two consultants from UNESCO. In the first few years, the Institute organised training courses mainly for Central Information Service Officers and undertook research studies on a modest scale. In1969, a major international training programme, the Post-graduate Diploma Course in Journalism for Developing Countries, for middle level working journalists from Afro-Asian countries, was started. A number of specialised short courses of one week to three months’ duration were added subsequently by the Institute to meet the training needs of communication professionals working in various media/publicity outfits of the central/state governments and public sector organisations. Over the years, IIMC has expanded and now offers regular Post-graduate Diploma Courses.

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Symbiosis Institute of Media and Communication

Inspired by the ideals of ‘Vishwa Bharati’ of Gurudev Tagore and ‘Antar Bharati’ of Sane Guruji and with a deep desire to help foreign students, an idea of ‘Symbiosis’ was conceived by Dr. S. B. Mujumdar in the year 1971, who was the then Head of Department of Biology at Fergusson College, Pune. He started ‘Symbiosis International Cultural Centre’ and conducted various activities for Indian and foreign students. ‘Symbiosis’ provided them opportunities to study together, work together, perform together and also enjoy their free time exchanging information about the cultures, values, traditions, festivals, ideas etc. of their respective countries. Over the years he observed that education is the best medium to bring together Indian and foreign students. He established institutes based on the need of the society. The motto of Symbiosis is ‘Vasudhaiva Kutumbakam’. Indeed, the motto is aptly justified in Symbiosis’ functioning pattern as it proves to be a ground that nurtures and cares for all students immaterial of their backgrounds. In recognition of its academic excellence, the Ministry of HRD, Government of India, has conferred on Symbiosis the ‘Deemed University’ status, in 2002. Today, Symbiosis has campuses at Pune, Nashik, and Kolhapur in Maharashtra and campuses outside Maharashtra at NOIDA, Bangalore and Hyderabad. Symbiosis is a family of 48 academic institutions, imparting quality education for over 45 years. It is host to over 34,000 Indian and International students on campus.

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Mumbai University

The University of Mumbai (known earlier as University of Bombay) is one of the oldest and premier Universities in India. It was established in 1857 consequent upon “Wood’s Education Dispatch”, and it is one amongst the first three Universities in India. As a sequel to the change in the name of the city from Bombay to Mumbai, the name of the University has been changed from “University of Bombay” to “University of Mumbai”, vide notification issued by the Government of Maharashtra and published in the Government Gazette dated 4th September 1996. The University was accorded 5-star status in 2001 & ‘A’ grade status in April 2012 by the National Assessment and Accreditation Council (NAAC). It has been granted University with Potential for Excellence (UPE) status by UGC and PURSE Scheme by DST. The profile of this University carved out in 161 years of its functioning attests to its manifold achievements as the intellectual and moral powerhouse of the society.

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Aligarh Muslim University

The university grew out of the work of Sir Syed Ahmad Khan, the great Muslim reformer and statesman, who in the aftermath of the Indian War of Independence of 1857 felt that it was important for Muslims to gain education and become involved in the public life and government services in India. Raja Jai Kishan helped Sir Syed in establishing the university.He began to prepare fa oundation for the formation of a Muslim University by starting schools at Moradabad (1858) and Ghazipur (1863).H is purpose for the establishment of the Scientific Society in 1864, in Aligarh ,was to translate Western works into Indian languages as a prelude to prepare the community to accept Western education and to inculcate scientific temperament among the Muslims.I t was one of the first purely residential educational institutions set up either by the government or the public in India. Over the years it gave rise to a new educated class of Indian Muslims who were active in the political system of the British Raj. When viceroy to India Lord Curzon visited the college in 1901, he praised the work which was carried on and called it of “sovereign importance”.The college was originally affiliated with the University of Calcutta and subsequently got affiliated with the university of Allahabad in 1885. Near the turn of the century, the college began publishing its own magazine, The Aligarian, and established a Law School.I t was also around this time that a movement began to have it develop into a university. To achieve this goal, expansions were made and more academic programs added to the curriculum of the college. A school for girls was established in 1907. By 1920 the college was transformed into the Aligarh Muslim University.

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