Source : Youtube (INKTalk)
PRATHAM BOOKS ( KEY DONAR For This Initiative )
A nation of children who love to read
Pratham Books is a not-for-profit organization established in 2004 with the mission of putting a book in every child’s hand.Research reveals that 1 in 3 school-going children cannot read fluently. Children who are unable to read are unable to learn, as they can’t understand what is being taught to them. And that contributes to the high dropout rates in schools.
Fortunately many non-profit organizations are aware of this problem, and are working towards getting children to read. However, once children do learn to read, it is critical to nurture that habit, so that they begin to enjoy it, and continue to read. To cultivate a reading habit, it is essential for children to have access to books and libraries.
In India there is a large gap for good quality affordable books in languages that our children read and learn in. Pratham Books was set up to fill this gap.
Our vision is that of a nation where every child reads – and enjoys reading. We call it the Read India Movement, and it’s the reason we do what we do – create story books, publish them, sell them, and spread their reach across the length and breadth of India so that they can find their way into the hands of a young child who wants to read.