Ruchira Gupta is an Indian sex trafficking abolitionist, journalist and activist. She has worked for over 25 years to end sex trafficking and has been honored for her work by nations, governmental leaders, and organizations on a global scale. In 2002, she established Apne Aap Women Worldwide, a nongovernmental organization known as Apne Aap, which addresses women’s rights and the eradication of human sex trafficking. Apne Aap has organized over 15,000 women and girls trapped in or at risk of prostitution in India. As of 2013, she continues to serve as the organization’s president.
She works to expose the connection between trafficking and prostitution as well as to demand a societal shift which acknowledges that male demand for prostitution is what continues, furthers and perpetuates trafficking.
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